Amir Naderi
Writer & Story Architect
An internationally celebrated filmmaker — The Runner, Water Wind Dust, Monte, Cut — recognised by MoMA, Lincoln Center and Centre Pompidou, and the Jaeger-LeCoultre Glory to the Filmmaker Award at Venice in 2016.
Strategic Investment
A dual asset on a single ticket.
A film return now — and an early position in 3rix, the production engine the film validates, with a controlled budget and offset-backed downside.
01/The Opportunity
One ticket. Two assets.
This round funds a festival-grade Australian feature that finances like a $5M film but is built for $1–1.5M through the 3rix production system. Investors receive participation in the film and equity in 3rix — the infrastructure the film validates. It is a dual asset on a single ticket: a film return now, and an early position in production infrastructure that re-prices as it is validated and adopted.
Most film investments offer exposure to one film, one revenue cycle, one outcome. The 3rix model creates multiple layers of value from the same capital: the film itself (international sales, streaming, licensing, distribution), the 3rix infrastructure (which re-prices on validation), and the accumulating production intelligence that makes every future production more valuable. Proof already exists — a two-minute film sample and a six-minute production demonstrate capability.
02/The Proof — the signal that changed the strategy
0
qualified inbound leads in 7 days, before release.
This is not a bet on a concept. Our first production was delivered at a discounted $80,000, and within seven days of locking the final cut — before it was published anywhere — it generated 11 qualified inbound leads. Having built and run multiple projects and products before, we recognised what that signal meant. Rather than scale as a digital agency on one-off client work, we made a deliberate decision to convert the momentum into a solid, repeatable pipeline. Using our existing technical partners and team, we built the first internal version of 3rix — the system we produce with today — and we are now in the final stage of completing the product version that becomes our long-term strategic engine. Alongside this sits an active pipeline and a 54-hectare production base at Clearview valued at roughly $10M. Capability and demand are proven before this round is deployed.
03/The Economics — the leverage
The same ceiling, a fraction of the risk.
A typical independent feature costs around $5M and, in a strong run, can earn anywhere from $10M to well over $100M. 3rix delivers the same creative quality and the same earning ceiling for $1–1.5M. The result is that the return multiple is dramatically higher while the capital genuinely at risk is far lower — and the Producer Offset cushions the downside further.
04/Cost compression
Traditional $5M film
The Snake Road · 3rix
Capital at risk
~$5M
$1–1.5M (less, after offset)
Capital at risk
Traditional~$5M
3rix$1–1.5M (less, after offset)
Earning potential
$10M – $100M+
$10M – $100M+
Earning potential
Traditional$10M – $100M+
3rix$10M – $100M+
Downside
Full budget exposed
Low budget + offset
Downside
TraditionalFull budget exposed
3rixLow budget + offset
05/Producer Offsetup to 0
The Snake Road is Australian-set, shot through Clearview, with an Australian director — strong significant-Australian-content positioning. A theatrically-released Australian feature rebates up to 40% of qualifying Australian production expenditure (30% non-theatrical). Combined with state screen incentives, a meaningful share of the budget can return as a rebate, lowering the net capital genuinely at risk well below the headline ticket. (Eligibility and the treatment of AI-related spend are to be confirmed with Screen Australia.)
06/Valuation expansion
$30Mentry
$50–80Mpost-validation
$120–200Mplatform traction
$300M+scale
The film is the trigger: validation re-prices the infrastructure.
07/Where the $30M comes from
With no traditional income yet, a fair question is why the company is valued at $30M. The answer is a forward-looking, strategic valuation anchored in assets and advantages that already exist, not a multiple of current revenue:
- Demonstrated demand$80K production → 11 leads in 7 days
- Built IPinternal 3rix operational; product near complete
- Hard assetClearview, 54 ha, ~$10M
- Compounding moattrains on every film; first-mover
- Elite teamNaderi · Miladi · Haghighi · Rad
- Market$300B+; 0.1% capture = $300M
08/Revenue growth
3rix generates revenue across four compounding layers — production, system usage, subscription, and intellectual property — with an indicative growth path of:
Year 1
$300K–$700K
Year 2
$1M–$2M
Year 3
$3M–$7M
09/The Ask
A selective strategic round.
3rix valued at a $30M pre-money in both options; capital released against validated milestones (initial release ~$150K) to reduce early exposure.
Option A — Standard
$1,000,000
- 3.3% equity in 3rix (@ $30M)
- 20% of The Snake Road net profit
- Priority recoupment of capital first
Option B — Premium · Lead Partner
$1,500,000
- 3.5% equity in 3rix (@ $30M)
- 40% of The Snake Road net profit
- Priority recoupment + lead position
10/Use of funds — premium $1.5M
- Production & cast$700K
- 3rix world build$450K
- Post & finishing$200K
- Business development$150K
11/What You Receive — two assets, one ticket
Asset one — the film
A festival-aimed feature with elite pedigree, priority recoupment plus a profit share, offset-backed downside protection, and multi-channel revenue.
Asset two — 3rix
Equity in the production system the film is built on, which re-prices on validation (from $30M toward $50–80M and beyond) and carries compounding production intelligence and exposure to every future production.
12/Return profile — film-only
Downside
1.3x–1.6x
15–25% IRR · offset-protected
Base case
2x–3x
50–80% IRR
Strong
5x+
100%+ IRR
3rix equity upside sits on top.
13/Milestones & Reporting
Process visibility, not a promise.
The answer to “how do we know it will work?” is process visibility, not an outcome guarantee. Capital is released against validated milestones, with the initial ~$150K drawdown reducing early exposure. Investors get live dashboard reporting — readiness, schedule, spend and progress in real time — and defined deliverables reviewed at each phase. The same orchestration that runs the film reports on it.
14/The Team
A team that has already executed.
Armin Miladi
Director & Producer
Award-winning Australian filmmaker and AFTRS graduate; founder of Daricheh Cinema and of major international film festivals in Australia and New York. The Snake Road is his debut feature built on the 3rix production model.
Parsa Haghighi
Executive Producer
Creator of 3rix and SEEB Studio, with two decades across technology and systems — Atlassian, Telstra, News Corp, NSW Government and Macquarie — and founder of SEED.Photo and the Clearview production base.
Mehdi Rad
Head of Virtual Production
Leads the technical execution of the 3rix pipeline — virtual production, AI-assisted workflows, world generation, continuity and automation — turning the orchestration system into delivered film.
15/Contact