Strategic Investment
An early position in 3rix.
A stake in the production engine we are building and proving on our own productions, with a controlled budget and offset-backed downside.
The opportunity
An early position in the engine.
This round funds 3rix, the production engine we are building and proving on our own productions. Work that would finance like a $5M film is built for a fraction through the system. You receive an early equity position in 3rix, one that re-prices as the engine is proven and adopted.
Most production deals give you one project, one revenue cycle, one outcome. 3rix compounds. The engine re-prices on validation, and the production intelligence compounds, making every future production cheaper, faster and better. 3rix serves any method, fully generated, real performance, or hybrid. That opens a far larger market than any single approach. The proof exists today. A two-minute work sample and a six-minute music video, every character photoreal and generated by 3rix, no actors on set.
The proof
The signal that changed the strategy.
qualified inbound leads in 7 days, before release.
This is not a bet on a concept. We delivered our first production at a discounted $80,000. Within seven days of locking the final cut, before it was published anywhere, it generated 11 qualified inbound leads. We had built and run products before, so we knew what that signal meant. We chose not to scale as a digital agency on one-off client work. Instead we turned the momentum into a repeatable pipeline. With our existing technical partners and team, we built the first internal version of 3rix, the system we produce with today. We are now finishing the product version that becomes our long-term engine. Behind it sits an active pipeline and a 54-hectare production base at Clearview valued at roughly $10M. Capability and demand are proven before this round is deployed.
The economics
The same ceiling, a fraction of the risk.
A typical independent feature costs around $5M. In a strong run it can earn from $10M to well over $100M. 3rix delivers the same quality and the same ceiling for $1–1.5M. The return multiple is far higher, the capital genuinely at risk is far lower, and the Producer Offset cushions the downside.
04/Cost compression
Traditional $5M film
3rix
Capital at risk
Capital at risk
Earning potential
Earning potential
Downside
Downside
05/Valuation expansion
Our own productions are the trigger. Validation re-prices the engine.
06/Where the $30M comes from
With no traditional income yet, why value the company at $30M? It is a forward-looking valuation. It is anchored in assets and advantages that already exist, not a multiple of today’s revenue:
- Demonstrated demand$80K production drove 11 leads in 7 days
- Built IPinternal 3rix live; product near complete
- Hard assetClearview, 54 ha, ~$10M
- Compounding moatlearns from every production; first-mover
- Elite teamHaghighi · Rad and the 3rix team
- Market$300B+ across traditional, full-AI and hybrid; 0.1% = $300M
07/Revenue growth
3rix earns across four compounding layers. Production, system usage, subscription, and intellectual property. The indicative growth path:
Year 1
$300K–$700K
Year 2
$1M–$2M
Year 3
$3M–$7M
The ask
Two ways in, same engine.
Both options are an early stake in 3rix at a $30M pre-money. Option B adds The Snake Road, a film that would cost $5M to produce, made in 3rix for just $500k more.
Option A · The engine
$1,000,000
An early stake in 3rix.
- 3.3% equity in 3rix (@ $30M)
- Priority recoupment of capital first
- An early position in the engine
Option B · The engine + the film
$1,500,000
The same stake, plus the film.
- 3.3% equity in 3rix (@ $30M)
- The Snake Road, a $5M film, made in 3rix for +$500k
- 40% of net profit, plus lead position
09/Use of funds · finalising the LLM layer
- LLM layer — orchestration, memory and consistency$400K
- Models, compute and infrastructure$250K
- Productions to prove the engine$200K
- Team and operations$150K
Allocated to finalise and harden the 3rix LLM layer.
What you receive
An early position in the engine.
An early equity stake in the production engine. Priority terms, offset-backed downside protection, and a position that re-prices on validation, from $30M toward $50–80M and beyond.
Exposure to every production the engine runs. The production intelligence compounds, making each future project cheaper, faster and better, and the engine worth more.
11/Return profile · illustrative
Downside
1.3x–1.6x
15–25% IRR · offset-protected
Base case
2x–3x
50–80% IRR
Strong
5x+
100%+ IRR
Illustrative only. Final terms are set by the founder.
Milestones
Process visibility, not a promise.
How do we know it will work? You watch the process, not a promised outcome. Capital is released against validated milestones, with the initial ~$150K drawdown reducing early exposure. You get live dashboard reporting. Readiness, schedule, spend and progress in real time, with defined deliverables reviewed at each phase. The same system that runs the production reports on it.
The team
The people building 3rix and proving it on our own productions.
Parsa Haghighi
Founder & CEO
Mehdi Rad
Chief Production Officer
- Majid Rowshanzamir
- Technical Lead
- Hossein Parizad
- AI Lead
- Aria Zanganeh
- System Architecture
- Majid Pirmorad
- Data
- Hamed Gholinasab
- AI Artist
- Hossein Attarha
- Finance
- Elnaz Moradifar
- Chief Operating Officer
- Saba Jaddi
- Visual Lead
